Interact Publishing approached the BBC to licence the Match of the Day title for
an annual in summer 2005
It seemed to be the licence everyone else had tried and given up on, however, our
two key collaborators had good knowledge of the teenage market and were convinced
they had a winning formula.
They hired a top data company Warner Leach to monitor every player isigned to a top
club over a rolling 12 months and created an algorithm to analyse the data and create
lists of the best players in each position.
From 3,000 player records they gave readers the top 50 form players across the world
in every key position.
They also analysed and ranked the squad of each Premier team. Not only did the 7-13-year
old audience lap it up their dads did to, and the first two annuals both sold out,
before Random House took over the title.
The 2007 annual reached number 17 in the Xmas non-fiction charts
A top-selling re-invention of the footie annual formula
Match of the Day Annual
Originally published by Interact
Price: £6.99 First annual: 2006 Last edition sales: 60,420 Concept: Chris Hunt & Terry
Pratt Editions: 3